Lori Astell Regional Director (South Central) - Leadership
Lori joined Junior Achievement of Wisconsin in March of 2024 as Director of the South Central Region. With more than 15 years experience in non-profit leadership, marketing, fundraising, and entrepreneurship, she most recently served as Chief Experience Officer of Girl Scouts of Wisconsin Badgerland. She was responsible for the delivery and oversight of the Girl Scout Leadership Experience to more than 5,500 girls throughout South Central Wisconsin with the support of 3,300 adult volunteers.
Prior to her career in Girl Scouts, Lori was an accomplished fundraiser for a non-profit serving person with developmental disabilities. Having spent time as an entrepreneur early in her career, Lori also led a consulting firm which specialized in supporting non-profits. She earned her Masters in Business Administration from Cardinal Stritch University and Bachelors in Marketing and Graphic Design, from Bowling Green State University.
Beyond JA, Lori is sparked by all things outdoor adventure; camping, hiking, biking, or fly fishing the Driftless are among her favorite past times with her husband and playful pups by her side. Always on the go, you may also find her out on the fairway, weeding her flower gardens, advocating for animals as a Board member of a local shelter, or enthralled in a competitive card or game night with her family.
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